Navajo Gallery
Taos, New Mexico

In order to successfully market a product in the market, companies should also consider the experience of the customer. What a customer experiences when browsing through different products whether online or through a retail store will affect whether or not the customer will purchase that product. Generally, consumers would prefer the products they purchase to come in a unique custom retail packaging as opposed to having it in a plain cardboard box. Though the product inside stays the same, the use of a unique custom retail packaging amplifies the experience of the consumer before and upon purchasing.

custom packaging design

custom retail packaging

When wanting to sell a product well, a company has to take advantage of the effect of custom retail packaging. Utilizing custom retail packaging shows the attention a company pays towards the presentation of the product and towards the customer experience. It is for this reason that companies have to be able to design proper custom retail packaging. But what does it really mean to create proper custom retail packaging? Let’s go through it in depth.

  1. It communicates the story of the brand – It is through the packaging that a company is able to communicate to consumers. In the process of designing custom retail packaging, you want to be able to tell a story about the brand and the product, a story people want to hear. Basically you want to communicate to customers what it is that makes your brand and product unique and what it has to offers consumers that other brands cannot. The packaging should showcase the brand and really highlight the product.
  2. It shows consistency – When you want to showcase your products, you want to make sure that your custom retail packaging is consistent and is in line with the branding of the company. Failure to follow consistency will result in consumers becoming confused with your brand and the products you are trying to market. Furthermore, showing consistency in branding will help build trust with consumers. It shows consumers how you identify as a brand and it is your company stands for.
  3. It utilizes color effectively – When it comes to the design of custom retail packaging, color will be one of the most powerful tools you have at your disposal. Color has this power to evoke emotion when visually caught by consumers and it shows brand symbolism. Know that there is a wide variety of choice for you in this area. Apart from single colors, color combinations may also be utilized effectively. Different colors can evoke different from consumers. For example, red shows passion and is bold whilst white is something more minimalistic and clean.
  4. It uses the right materials – The selection of the right kind of materials will be determined by functionality, cost and time effectiveness, and its sustainability. You will want to make sure that the material you use in custom retail packaging is not only aesthetic but protects the product inside well. The production of the packaging should also have minimal cost and time. And lastly, the material should have the least impact on the environment as possible.



For more information email navajo@rcgormangallery.com
505-758-3250 Phone • 505-758-7590 Fax
PO Box 1756 • Taos, New Mexico 87571