Navajo Gallery
Taos, New Mexico

Print has been there for a long time. Today’s world has welcomed new marketing methods like the social media but still the print remains in use. Most of the people today are online but the print is still used in the business world. Making the marketing materials tangible makes it more real and credible than seeing it on the screen. The business world deems print as a trustworthy source. These are some of the reasons why print is here to stay.

  1. Print establishes an emotional connection

Custom designed materials will captivate and appeal the customers more. Despite the rapid growth of the use of the digital platform, the distinctive features of print help to deliver a positive effect.  A magazine is will probably have a better response if it in print form. The beauty of the cover will appeal to more people. The secret will lie in the attractiveness of the print and how you will target your audience. The customized formats with a targeted audience will increase engagement and response from its readers and consumers.

  1. Print campaign involves attention to detail

Digital media rarely pays attention or importance to the design detail. The design detail carries heavy weight in the print media. The success of the print depends on how much attention you pay to the detail. The readers tend to notice the photography, editing and the images.

  1. Print informs

Print is informational and reliable. If a warning is to be placed on materials or instructions, print media is the best option to use as compared to the digital media.Even now, the instructions on materials and product is in print. It goes to show the relevance of the print media. Warnings given in print media will be more reliable as compared to warnings on the digital platform. This is due to the credibility of the print media.

  1. Print occupies physical space

Once you use a website, you may never think about it again as so many things are competing for attention. If you have a printed material, it will keep reminding you of its presence and you could pick it up again.

  1. Print’s diversity overcomes targeting needs

The digital platform relevance is to target what is relevance to its customers. Print carries variety of content. All the print media has to have is the table of contents. With the broad content, people will only look for what interests them. The broad content will also have a wide customer base.

  1. Print is not harmful to your health

Staying on the digital platform can cause health problems like headaches, eyes strain, blurred vision and back pain. There is also the concern of the effects on learning and literacy. People are starting to pay attention to the impact that staying for long hours on the screen can have to one’s health.

 

  1. Print stands out in a digital world

The digital media does not stand out. With the competition in the digital platforms for attention, they try to upstage one another in their designs but can only a little better than the last. There is a lot of content on the internet that can distract customers from your brand. One can stand out by sending a personalized print mail than email as one will feel more important by receiving mail made just from them.

 

 

 

 




For more information email navajo@rcgormangallery.com
505-758-3250 Phone • 505-758-7590 Fax
PO Box 1756 • Taos, New Mexico 87571